Does the world need another greetings card business?

If you're going to start a business, you should go where there's a gap in the market, right?

Well, we haven't. 

Instead, we've gone for something we've long loved. Greetings cards. 

You know as well as we do that you can buy any old card in any old shop in the country. You can buy any old card in Hallmark. In Card Factory. In Oliver Bonas, Sainsbury's, John Lewis. 

But when you're serious about sending cards, you don't pick them up on the fly.

You care about the person you're writing to. And you care where your cards come from too. You care about good quality card that's locally printed. Recyclable packaging, of course.

And most of all you care about what goes inside. Getting the message *just* right.

Making it memorable and penning a card that's actually worth keeping. A card they'll pop on their dressing table. On the kitchen side. Or save in a box to rediscover in 5 years' time. 

We started a greeting card business because we are those people who care.

We're People of Note. 

And we think you might be too.